South KoreaLogistics and transport2026 – ongoingHMM
Generative AI chatbot for shipper enquiries
HMM introduced a shipper chatbot with translation across 17 languages
Problem
Shippers needed information about shipping procedures without knowing specialist terminology. Customs and dangerous-goods requirements added complexity to enquiries.
Approach
HMM introduced a generative AI chatbot jointly developed with LG CNS. It supported conversational enquiries about vessel schedules and freight rates, alongside customs and dangerous-goods information. Translation supported customers using different languages.
Results
Takeaway
The chatbot extended customer access to specialist shipping information. HMM did not report resolution rates or measured staff savings.
Categories
- Industry
- Logistics and transport
- Business function
- Customer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
HMM introduced a chatbot developed with LG CNS for shipping enquiries and translation across 17 languages. Reduced staff workload remained an expectation.
Full details are in the original sources.
