South KoreaMedia and entertainment2023 – ongoingHYBE
AI voice processing for MIDNATT's Masquerade
HYBE released MIDNATT's Masquerade in 6 languages using AI voice processing
Problem
Releasing music for foreign-language audiences required pronunciation work while preserving the singer's style.
Approach
Big Hit Music and HYBE IM used Supertone's voice tools for singer Lee Hyun's MIDNATT project. Native-speaker voice data helped adjust foreign-language pronunciation. Voice synthesis also created a female vocal from Lee's voice for the released song.
Results
Takeaway
AI processing reached a commercial music release. HYBE did not disclose production savings or sales attributable to the technology.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Reports the release of Masquerade in 6 languages and identifies the participating HYBE businesses. It attributes pronunciation processing and the synthesized female vocal to Supertone's technology.
Full details are in the original sources.
