AustraliaManufacturing2025 – ongoingJames Hardie Industries
Hardie AI Visualiser for exterior design
James Hardie's exterior design tool attracted 3,000+ new users monthly, its supplier reported
Problem
Homeowners struggled to picture how cladding samples would look on their homes.
Approach
TsquareAI built and operated the visualiser on James Hardie's Australian website. It generated exterior designs using actual products and let homeowners refine and save them. A business dashboard tracked engagement and enquiries.
Results
Takeaway
The tool connected product selection with customer enquiries. Positive ratings measured submitted feedback, rather than purchases.
Categories
- Size
- Large enterprise
- Industry
- Manufacturing
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
TsquareAI described its operation of the Australian visualiser and its enquiry dashboard. It reported 3,000+ monthly new users and 95% positive submitted ratings during the stated period.
Full details are in the original sources.
