United KingdomManufacturing2025 – ongoing

Spirax Group

MiM training and technical knowledge assistant for sales engineers

Spirax expanded MiM after a pilot reportedly freed about 4 hours per person each week

WorkingCompany's own claimOfficial ↗

Problem

Spirax needed to train sales engineers in its application knowledge and help experienced engineers work more efficiently. Technical preparation competed with customer-facing time.

Approach

Spirax built MiM, a proprietary tool based on a large language model and its application knowledge. It piloted the tool with 200 sales colleagues in 2025, then expanded access to over 1,000. The company said time released in the pilot went into additional customer-facing work.

Results

approximately 4 hourstime freed per pilot participant per week, according to SpiraxCompany's own claim[1]

over 1,000sales colleagues reached by the subsequent rollout, according to SpiraxCompany's own claim[1]

Takeaway

The time-saving estimate came from the pilot; Spirax did not report the same measurement for the wider rollout.

Sources

2025 Full Year Results
Spirax Group10 Mar 2026Company publication

Source summaries

[1]Spirax Group10 Mar 2026

Spirax reported MiM's pilot and subsequent expansion. It attributed weekly time savings to pilot use and said the released time supported customer activity.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026