FranceManufacturing2025 – ongoingRenault Group
askrnlt vehicle discovery and configuration assistant
Renault reported more than 50,000 conversations with its askrnlt vehicle assistant
Problem
Renault wanted website visitors to find suitable vehicles and prepare for dealership discussions. Buyers needed help navigating product information and configuration choices.
Approach
Renault's AI and IT teams built askrnlt with its marketing team. It launched in France in November 2025 and Spain in April 2026. An orchestrator routed requests to specialist agents connected to product and configuration data.
Results
Takeaway
The mobile configuration comparison was observational. It did not establish that askrnlt caused more visitors to complete configurations.
Categories
- Size
- Large enterprise
- Industry
- Manufacturing
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIAI agents
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Renault described askrnlt's deployment and multi-agent architecture. It reported more than 50,000 conversations and more completed configurations among mobile users who interacted with the assistant.
Full details are in the original sources.
