AustraliaRetail and e-commerce2024 – ongoingJB Hi-Fi
Online product recommendations with Google Cloud
JB Hi-Fi increased revenue from recommended products after replacing manual recommendations
Problem
Buyers manually selected related products for a small part of JB Hi-Fi's online catalogue. The process took time and limited the coverage of recommendations.
Approach
JB Hi-Fi implemented Google Cloud Recommendations AI with Riley. Riley delivered the initial project within a tight implementation window and then added security and governance foundations. NCS reported higher monthly average revenue from recommended products than under manual selection.
Results
No published figures
Takeaway
The reported improvement concerned revenue from recommended products. NCS did not disclose the size of the increase or its contribution to total sales.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
NCS described Riley's implementation of Google Cloud Recommendations AI for JB Hi-Fi. It reported increased revenue from recommended products compared with manual selection, without disclosing a percentage increase.
Full details are in the original sources.
