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JapanLogistics and transport2018 – ongoing

East Japan Railway Company (JR East)

AI Sakura multilingual station-information assistants

JR East added AI assistants offering guidance in 4 languages at Shin-Narashino and Makuharitoyosuna

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Problem

Station staff handled routine questions about facilities and transfers. Returning international visitors increased the need for multilingual guidance.

Approach

JR East tested Tifana's AI Sakura from 2018 and deployed it at Kaihimmakuhari and 4 Yamanote Line stations. In 2023, digital signs at Shin-Narashino and Makuharitoyosuna added conversational guidance near ticket gates.

Results

4supported languages: Japanese, English, Chinese and Korean, according to TifanaVendor case study[1]

Takeaway

The assistant moved from station trials into repeated deployments. The vendor disclosed language coverage without measuring changes in staff workload.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Vendor case study

Sources

Source summaries

[1]Tifana.com27 Apr 2023

Tifana announced deployment at 2 additional stations after earlier JR East trials and installations. The assistants provided station and local information in 4 languages.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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