United KingdomRetail and e-commerce2023 – ongoingKingfisher
AI product recommendations at B&Q and Screwfix
Kingfisher attributed up to 10% of e-commerce sales to AI recommendations
Problem
B&Q and Screwfix needed to connect online shoppers with relevant products.
Approach
Kingfisher's teams developed AI recommendation and personalisation engines. These operated at B&Q and Screwfix by November 2023.
Results
up to 10%e-commerce sales generated by the engines, according to Kingfisher
Takeaway
Attributed sales did not establish incremental sales caused by AI.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Kingfisher14 Nov 2023
Kingfisher reported operating recommendation engines at both retailers. It attributed up to 10% of e-commerce sales to them.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
