United KingdomRetail and e-commerce2023 – ongoingKingfisher
AI markdown and clearance optimisation at B&Q
B&Q reported better clearance margins in early AI markdown pilots
Problem
B&Q sought to improve margins on clearance products.
Approach
Kingfisher's teams developed AI tools for markdown and clearance decisions. B&Q tested them in early pilots.
Results
No published figures
Takeaway
Kingfisher did not quantify the margin improvement or report a wider rollout.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Optimization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Kingfisher14 Nov 2023
Kingfisher reported improved gross margins in B&Q clearance pilots. It disclosed no numerical result.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026