United KingdomRetail and e-commerce2026 – ongoingLithia Motors
AI service booking and additional-service recommendations at UK dealerships
Lithia's CEO reported around 10%–11% additional service pre-sales at UK dealerships using AI
Problem
Busy dealership staff could finish booking calls without offering additional maintenance. Lithia saw missed opportunities to sell services before customers arrived.
Approach
Some UK dealerships used Pinewood.AI's dealership management system to communicate with customers and book service appointments. The AI consistently offered additional work during booking. By October 2026, the dealerships had used the system for about 6–9 months.
Results
Takeaway
The sales mechanism was consistent follow-up during an existing booking conversation. The CEO's estimate of the earlier baseline was not a measured comparison.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and salesCustomer service
- Innovation type
- Process innovation
- AI technology
- AI agentsConversational and voice AI
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
WardsAuto reported DeBoer's account of AI booking at UK dealerships. He cited around 10%–11% additional service pre-sales and guessed that the earlier level had been close to zero.
Full details are in the original sources.
