ChileTravel and aviation2025 – ongoingLATAM Airlines
Travel-planning agent in the passenger app
LATAM said more than 52,000 users tried its travel-planning agent in its first month
Problem
Passengers needed help finding flights and activities that matched their travel preferences. LATAM sought to provide personalized answers within its app.
Approach
An internal LATAM team worked with Google engineers to build the agent with Gemini and Vertex AI. It used curated company content and flight information to answer natural-language questions and quote fares. The beta opened in Chile in April 2025 and reached Colombia, Peru and Ecuador in June.
Results
Takeaway
The reported user count measured initial engagement; LATAM did not disclose a booking-conversion result.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Customer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Ladevi reported LATAM's app beta and its development with Google. It repeated the company's claim of more than 52,000 users in the first operating month.
Full details are in the original sources.
