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BrazilTravel and aviation2023 – ongoing

Localiza&Co

Microsoft 365 Copilot rollout

Localiza&Co reports 8.3 hours saved per employee per month with Copilot

WorkingVendor's case studyVendor ↗

Problem

Staff at the car rental and mobility group spent many hours on repetitive tasks such as consolidating customer feedback.

Approach

The company began in 2023 with 300 Copilot licences and later rotated occasional users each month. It tracked use in Viva Insights dashboards and piloted Copilot Studio with about 30 people.

Results

8.3 hours per monthAverage working hours saved per employeeVendor's case study[1]
19 hours per monthHours saved per heavy userVendor's case study[1]

Takeaway

Tracking use by group showed that heavy users saved far more time than occasional ones. Heavy users reported 19 hours a month.

Categories

Innovation type
Process innovation
AI technology
Generative AI
Evidence
Vendor's case study

Sources

  1. Localiza&Co customer story
    Microsoft3 Dec 2024Vendor publication

Source summaries

[1]Microsoft3 Dec 2024

Microsoft described the Copilot rollout at the Brazilian mobility company, from 300 licences in 2023. It reported hours saved by user group and the productivity gain users reported.

Full details are in the original sources.

Added 25 Oct 2026 · Updated 25 Oct 2026
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