GermanyTravel and aviation2023 – ongoingtrivago
trivago Copilot internal AI assistant
trivago staff report 8 working days saved each in the first year of an internal AI assistant
Problem
Staff worked across email, Slack and documentation, and needed one place to find answers and run tasks.
Approach
trivago and IBM Consulting built Copilot, which supports several model providers and keeps data in EU regions. It grew from content generation into enterprise search and tasks such as Jira updates. An AI Learning Day and an ambassador group drove adoption.
Results
Takeaway
Training days and peer ambassadors helped an internal tool reach high daily use. Savings here are self-reported by employees.
Categories
- Industry
- Travel and aviation
- Business function
- Internal work and knowledge managementIT and R&D
- Innovation type
- Process innovationOrganization and ways of working
- AI technology
- Generative AIAI agents
- Adoption
- Co-developed with a partner
- Evidence
- Vendor's case study
Sources
Source summaries
IBM described the internal assistant built with trivago and the training days and peer ambassadors used to encourage adoption. Employees reported saving an average of 8 working days each in 2023, and about 90% of roughly 600 core employees used the tool daily.
Full details are in the original sources.
