South KoreaRetail and e-commerce2024 – ongoingLotte Shopping
AIMS generative AI marketing workflow across Lotte retail affiliates
Lotte retail trials produced about 110 advertising banners in 2 days with AIMS
Problem
Producing campaign banners took roughly a week. Marketers also spent several days analyzing customer reactions after events.
Approach
Lotte's retail organization contributed to AIMS, a generative AI marketing system. Introduced in September 2024, it supported campaign planning and advertising production across retail affiliates. Trials before full deployment tested visual generation and customer-response analysis.
Results
Takeaway
The reported banner result came from trials before full deployment. It did not establish a recurring saving across all affiliates.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Newspim described AIMS deployment and reported Lotte's preliminary marketing trials. About 110 banners took 2 days rather than roughly a week, while post-event customer-response analysis took 1 day rather than 5.
Full details are in the original sources.