South KoreaRetail and e-commerce2023 – ongoingLotte Shopping
Midjourney images for Lotte On promotional campaigns
Lotte On reported producing promotional images in about 30 minutes with Midjourney
Problem
Designers spent about 4 hours finding and combining images for promotional artwork. Lotte On needed fresh campaign visuals for its website and app.
Approach
The design team began using Midjourney in May 2023, according to contemporary Newsis reporting. Designers generated images from prompts for selected promotions. As their prompting experience grew, production time fell from about 1 hour initially to about 30 minutes.
Results
Takeaway
The reported saving concerned image production. Designers continued to handle concepts and planning.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Newsis described Lotte On's design team using Midjourney for promotional images from the previous month. It reported company figures comparing about 4 hours of earlier image work with about 30 minutes using the tool.
Full details are in the original sources.