MacaoTravel and aviation2024 – ongoingMacao Government Tourism Office
Mak Mak multilingual tourism assistant
Macao's Mak Mak tourism assistant reported self-service resolution above 96% after launch
Problem
The tourism office's earlier chatbot struggled to understand visitors' questions. The office needed more accurate answers across languages.
Approach
The office worked with Baidu AI Cloud and CTM to build Mak Mak using Baidu's ERNIE model and its tourism knowledge base. The assistant launched in September 2024 and answered questions or generated travel itineraries.
Results
Takeaway
The reported resolution measure covered questions answered without human intervention. No independently audited result was disclosed.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Customer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Reporting described Mak Mak's development with Baidu and CTM and its September launch. Project statistics put average self-service resolution above 96% over its first 3 months.
Full details are in the original sources.
