Ministry of Agriculture and Food Security
Rakan Tani WhatsApp farming adviser
Malaysia began expanding its WhatsApp farming adviser after a pilot with 42 farmers
Problem
Malaysia struggled to give individual padi farmers timely agronomic guidance. Recommendations needed to reflect changing field conditions.
Approach
The agriculture and digital ministries worked with NAIO, BERNAS and Global AI Village on Rakan Tani. The AI adviser delivered personalised recommendations through WhatsApp using weather and field data. Nationwide rollout followed a pilot in Sungai Manik, Perak.
Results
Takeaway
One farmer reported a larger harvest after following the recommendations. No controlled estimate of the tool's effect on yields was disclosed.
Categories
- Size
- Large enterprise
- Industry
- Agriculture and food production
- Business function
- Customer service
- Innovation type
- Product and service innovation
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Bernama reported the rollout and the ministry's account of the pilot. It also quoted a farmer who attributed a larger harvest to the recommendations.
Full details are in the original sources.