JapanFood and restaurants2026 – ongoingMegmilk Snow Brand
Generative AI package design for a cheese sauce range
Megmilk Snow Brand generated more than 200 package designs in one week for two cheese sauce products
Problem
Package design for a new product usually means a limited number of drafts and a long review. Megmilk Snow Brand wanted to compare more design options for its torochi cheese sauce line.
Approach
The company used Crepo Package Design AI from Plug Inc. to generate design drafts. An evaluation AI predicted consumer ratings and helped narrow the options. Human designers made the final illustrations and designs. Two torochi cheese sauce products went on sale on 1 March 2026.
Results
Takeaway
The AI widened the pool of drafts, while designers still produced the final artwork.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
The release announced two torochi cheese sauce products with packaging developed using Plug's Crepo Package Design AI. The company said the tool produced more than 200 designs in one week and that an evaluation AI predicted consumer ratings. It said designers created the final illustrations and designs.
Full details are in the original sources.
