AustraliaRetail and e-commerce2026 – ongoingMetcash
AI search on the Sorted B2B marketplace for independent retailers
Over 75% of Metcash customers use the search bar on its Sorted marketplace after Coveo AI search was added
Problem
Metcash runs a B2B marketplace where independent retailers order from many suppliers. Buyers needed to find products quickly across a large catalogue.
Approach
Metcash integrated Coveo's AI relevance platform with its SAP environment to power search on Sorted. The marketplace also analyses regional sales data and suggests products to retail buyers.
Results
Takeaway
Search became a main way buyers reached products on the marketplace. Metcash gave no measure of sales or order effects.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Recommendation and personalization
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
iTnews reported that Metcash integrated Coveo's AI search platform into its Sorted marketplace. Metcash gave usage figures: about 3,500 suppliers, about 48,000 weekly transactions, and over 75 percent of customers using search.
Full details are in the original sources.
