Michelin
Aurora internal generative AI assistant
Michelin employees used Aurora to summarize information and develop ideas
Problem
Employees needed help processing information.
Approach
Michelin built Aurora on Azure using company data and multiple language models. An environmental program manager used it for summaries and reformulation.
Results
No published figures
Takeaway
The reported benefit concerned individual tasks; savings were unquantified.
Categories
- Size
- Large enterprise
- Industry
- Manufacturing
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Vendor case study
Sources
Source summaries
[1]Microsoft27 Dec 2024
Microsoft described Aurora's internal use. An employee reported using it to connect concepts.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026