United KingdomRetail and e-commerce2025 – ongoing

Moonpig Group

AI personalisation features on the Moonpig platform

Moonpig customers created 2 million AI-sticker images a month, and about half of its cards carried a personalisation option

WorkingCompany's own claim

Problem

Moonpig sells greeting cards and gifts online and needs ways to make a card feel personal and keep customers coming back.

Approach

Moonpig added AI-generated stickers to its platform, alongside audio or video messages and personalised handwriting. Retail Week described the stickers as the company's most widely adopted innovation.

Results

2 millionpersonalised AI-sticker images created by customers each month, per MoonpigCompany's own claim[1]

about 50%share of cards sold that include a personalisation option (AI stickers, audio or video message, or handwriting), per MoonpigCompany's own claim[1]

Takeaway

Moonpig tied its strong start to the year to personalisation, but the report gave no figure for how much the AI features added to sales.

Sources

Moonpig credits AI and product personalisation for 'strong start to the year'
Retail Week17 Sep 2025News article

Source summaries

[1]Retail Week17 Sep 2025

The report covers Moonpig's trading update, which gave revenue growth of about 10% and tied order growth to customers using personalisation features. It gives the sticker usage figure and says about half of cards include a personalisation option. The figures are the company's own.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026