United KingdomRetail and e-commerce2024 – ongoingASOS
AI Stylist conversational shopping assistant
ASOS built a prototype AI shopping assistant in a few weeks and tested it with 150 internal users
Problem
ASOS sells products from nearly 900 brand partners, and shoppers can struggle to find items that fit their taste. The retailer wanted a more personal way to help young fashion shoppers browse.
Approach
ASOS built a conversational assistant on Azure OpenAI Service and Azure AI prompt flow. It asks shoppers about their preferences and suggests products, using trend data from external sources and ASOS designers. Industry experts keep refining the prompts, and Azure AI Content Safety checks content. The prototype took a few weeks and was tested with 150 internal users and a sample of customers.
Results
Takeaway
As of February 2024 the assistant was a proof of concept heading into limited customer tests. Microsoft reported no sales or usage results.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft's customer story describes the ASOS conversational shopping assistant built on Azure OpenAI Service and prompt flow. It says the prototype was built in a few weeks and tested with 150 internal users and a customer sample with no safety or security red flags. Final scalability testing was under way before wider release.
Full details are in the original sources.