BrazilTravel and aviation2026 – ongoingMovida
AI agent on WhatsApp that books car rentals in the chat
Movida's WhatsApp AI agent resolved 85% of conversations in a single interaction
Problem
Movida wanted to handle rental enquiries and bookings in WhatsApp, a channel that moved R$100 million in the last year.
Approach
Movida built the agent on Meta's Business Agent platform. It understands the customer's location, suggests nearby units, presents vehicle options, recommends upgrades and completes the reservation in the chat. Planned additions include loyalty programs, marketing campaigns and the full rental journey.
Results
Takeaway
The R$100 million is revenue of the whole WhatsApp channel, not a result of the agent. Movida said conversion doubled against its previous tool but gave no base figures.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Process innovationProduct and service innovation
- AI technology
- AI agentsConversational and voice AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
The article reports that Movida's agent on Meta's Business Agent platform books rentals in WhatsApp and reaches an 85% single-interaction resolution rate. It also says conversion doubled and describes planned features.
Full details are in the original sources.
