BrazilReal estate2021 – ongoing

Multiplan

Zeca virtual assistant for shopping-mall customers

Multiplan's Zeca assistant exchanged more than 380 thousand messages with mall customers in eight months

WorkingCompany's own claim

Problem

Multiplan runs shopping centres and needed a way to answer visitors' questions across several channels.

Approach

Multiplan built Zeca, an AI virtual assistant that works across multiple channels, and presented it in September 2021. The article calls it a robot created to serve customers.

Results

more than 380 thousandmessages exchanged with customers between January and August 2021, per MultiplanCompany's own claim[1]

more than 150 thousandinteractions with users between January and August 2021, per MultiplanCompany's own claim[1]

Takeaway

The company reported volumes only. It did not say how many questions the assistant resolved or how it measured quality.

Sources

Shopping centers: Multiplan apresenta robô criado para atender aos clientes
Mercado & Consumo22 Sep 2021News article

Source summaries

[1]Mercado & Consumo22 Sep 2021

The article presents Zeca as an artificial-intelligence multichannel virtual assistant for mall customers. It reports more than 380 thousand messages and more than 150 thousand interactions from January to August 2021.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026