SwitzerlandFood and restaurants2025 – ongoingNestlé
AI product visuals from digital twins
Nestlé reported over 70% lower time and cost for scaling product digital twins
Problem
Marketing teams needed product images for changing packaging and different advertising formats. Repeated photo shoots made these variations costly to produce.
Approach
Nestlé developed an internal content service with Accenture Song using NVIDIA Omniverse and generative AI. Teams could adjust digital product replicas for local packaging or campaign settings without reshooting physical products.
Results
Takeaway
Reusable product replicas supported content variations. The reported savings concerned scaling digital twins, rather than the entire marketing budget.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Nestlé described its internal service for creating product content from digital replicas. It reported over 70% lower time and cost for scaling these twins.
Full details are in the original sources.
