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United StatesFinance and insurance2025 – ongoing

New York Life

Service Sage policy-information assistant

New York Life reduced call hold time by approximately 19% with Service Sage, AWS reported

WorkingVendor case studyOfficial ↗Vendor ↗

Problem

Service representatives had to search lengthy policy documents and internal knowledge bases while callers waited.

Approach

New York Life built Service Sage using Amazon Bedrock, with support from AWS teams. The assistant retrieved policy information during calls. AWS reported that representatives used it to answer around 110,000 questions during its first 7 months.

Results

approximately 19%reduction in call hold time reported by AWSVendor case study[2]

Takeaway

The reported saving concerned the time customers waited while representatives researched an answer. It did not measure the duration of an entire call.

Categories

Business function
Customer service
Innovation type
Process innovation
AI technology
Generative AI
Evidence
Vendor case study

Sources

  1. New York Life and AWS: Building a modern foundation for data and AI
    New York Life24 Sep 2025Company publication
  2. New York Life Reframes Its Approach to Data and AI Using AWS
    Amazon Web Services2025Vendor publication

Source summaries

[1]New York Life24 Sep 2025

New York Life confirmed that Service Sage was supporting service representatives with answers from policy documents. It reported shorter hold times and more consistent answers without quantifying those improvements.

[2]Amazon Web Services2025

AWS described how New York Life built Service Sage on its AI and search services. It reported approximately 19% shorter hold time and around 110,000 questions answered over 7 months.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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