JapanProfessional services2025 – ongoing

Nihon M&A Center Holdings

Bring Out for M&A, generative AI analysis of consultant conversations (beta)

Nihon M&A Center found that top consultants spent about 1.9 times as long explaining synergy hypotheses, using conversation data in a beta AI tool

In progressCompany's own claimOfficial ↗

Problem

M&A proposal quality depended on individual consultants. The company wanted to see what its best consultants did differently in client conversations.

Approach

Nihon M&A Center built Bring Out for M&A (beta) together with Bring Out, a conversation-data analysis company. The generative AI tool uses recorded conversations from interviews, company profile proposals and kickoff meetings. The analysis covered more than 600 consultants. Planned features include automatic proposal material creation and support for presenting synergy hypotheses.

Results

600名以上M&A consultants covered, as stated by the companyCompany's own claim[1]

1.9倍how much longer high performers spent explaining synergy hypotheses in company profile proposals than the average, per the company's analysisCompany's own claim[1]

Takeaway

Recorded conversations gave the company a measurable difference between top performers and the average. The tool was still in beta and no business results were reported.

Sources

日本M&Aセンター、「Bring Out for M&A（β版）」をブリングアウトと共同開発　― 対話データを起点に、M&A提案の質と業務連携を再構築。日本M&Aセンターで共同開発を推進し、M&AのDX化を目指す ―
Nihon M&A Center Holdings18 Sep 2025Company publication

Source summaries

[1]Nihon M&A Center Holdings18 Sep 2025

The company announced the joint development of a beta generative AI tool that analyzes conversations across the M&A process. It said more than 600 consultants were covered and that high performers spent about 1.9 times the average time explaining synergy hypotheses. It listed proposal material creation as a planned feature.

Full details are in the original sources.

Added 2 Nov 2026 · Updated 2 Nov 2026