ChileFood and restaurants2020 – ongoingNotCo
Giuseppe AI formulation of own-brand plant-based foods
NotCo used Giuseppe to formulate plant-based milk and meat products sold under its own brand
Problem
NotCo needed plant ingredients that could reproduce the sensory properties of animal-based foods. Ingredient selection also required finding proportions and processing methods that worked together.
Approach
NotCo built its proprietary Giuseppe platform into product development. The system analyzed molecular and sensory data to propose plant-based formulations. Its CTO identified pineapple and cabbage in NotMilk, and peach in NotChicken, as combinations suggested by the technology.
Results
No published figures
Takeaway
NotCo's formulation work covered ingredient proportions and processing conditions as well as ingredient selection.
Categories
- Industry
- Food and restaurants
- Business function
- IT and R&D
- Innovation type
- Product and service innovationProcess innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
FoodNavigator-USA interviewed NotCo's founders about Giuseppe's role in developing its branded foods. They described AI-suggested ingredient combinations and the importance of processing conditions. The report confirmed commercial sales of NotMilk, NotBurger and NotChicken.
Full details are in the original sources.
