FranceTechnology and telecom2026 – ongoingOrange France
Maia assistant for sales advisers
Orange France said 95% of its 3,000 sales advisers used Maia daily
Problem
Sales advisers searched multiple applications while customers waited. They also had to prepare summaries after calls.
Approach
Orange developed Maia with Verint and expanded it to 3,000 sales advisers in early 2026 after initial testing. The assistant analyzed calls in real time and surfaced relevant information. It drafted call summaries while advisers retained control over what they told customers.
Results
Takeaway
Orange reported widespread daily use after rollout. It had not disclosed a numerical reduction in call duration.
Categories
- Size
- Large enterprise
- Industry
- Technology and telecom
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Clubic described Maia's rollout and real-time assistance for advisers. Orange told the publication that 95% used it daily, without disclosing a numerical call-duration improvement.
Full details are in the original sources.
