South KoreaMedia and entertainment2023 – ongoingWemade Play
Stable Diffusion on an in-house platform for game background images
Wemade Play cut game background art from about a week to 2-3 hours with Stable Diffusion
Problem
Artists at Wemade Play, the maker of the Anipang games, needed about a week to produce one background image.
Approach
Wemade Play began using Stable Diffusion around April 2023 and fine-tuned it on its internal Anipang 4 IP platform. Artists retouch the generated images. Its subsidiary Playlinks uses generative AI images in social casino games and has reduced the number of artists it hires since adopting the tool.
Results
Takeaway
The artists stayed in the process as retouchers, and the time saved came from the first draft.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- IT and R&D
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The article reports that Wemade Play and its subsidiary Playlinks use generative AI for game art. It says a background that took artists a week now takes 2-3 hours with AI and retouching. It also says Playlinks hired fewer artists after adopting it.
Full details are in the original sources.
