Portea Medical
Voice agents for caregiver recruitment and patient outreach
Portea used voice agents to contact former caregivers as hiring grew more than 33% year on year
Problem
Staff shortages prevented Portea from meeting care demand. Recruiters struggled to make first calls across local languages and revisit former caregivers.
Approach
Portea piloted Sarvam's Neha voice agent in March 2026, then expanded calls to recruitment leads and former patients. Its CRM sent campaign batches to Sarvam, and interested respondents became leads for recruiters or sales staff.
Results
Takeaway
Voice agents handled initial outreach while employees closed recruitment and service requests. The reported hiring growth did not isolate the effect of AI from other changes.
Categories
- Industry
- Healthcare and life sciences
- Business function
- Human resourcesMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AIAI agents
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
Sarvam described recruitment and patient-outreach agents connected to Portea's existing systems. It reported more than 80,000 prospective staff engaged, hiring growth above 33% and more than 40,000 patients engaged.
Full details are in the original sources.