NetherlandsProfessional services2023 – ongoingRandstad
AI sales-effectiveness recommendations
ML6 said Randstad's sales tool raised its client-targeting hit rate from 25% to 70%
Problem
Randstad sales consultants spent much of their time pursuing clients that were not a good fit.
Approach
Randstad and ML6 built a sales-effectiveness tool using multiple data sources on Google Cloud. ML6 reported active use by around 10,000 consultants in 6 countries. Wider deployment was planned.
Results
70%time consultants spent with suitable clients, up from 25%, according to ML6
Takeaway
ML6 defined the hit rate as time spent with suitable clients. It did not report a sales-conversion rate.
Categories
- Size
- Large enterprise
- Industry
- Professional services
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
[1]ML62023
ML6 described its jointly built Randstad tool and reported adoption across 6 countries. It attributed a rise in the client-targeting hit rate to the tool.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
