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JapanFinance and insurance2026 – ongoing

San ju San Financial Group

bellSalesAI extracts items from sales-meeting audio into Salesforce at The San ju San Bank

The San ju San Bank cut meeting-record time by 10 to 30 minutes at branches with Bellface's AI, Bellface says

WorkingVendor case study

Problem

Bank staff spent 30 to 45 minutes writing up each sales meeting at branches, then entered the details into Salesforce.

Approach

The bank adopted bellSalesAI from Bellface. The tool takes the required items from recorded meeting audio and feeds them into Salesforce. The bank first planned it for investment trust and insurance meetings with individual clients. Corporate sales staff and head-office departments used it more, and use later spread to meeting minutes.

Results

10〜30分reduction in meeting-record time for branch sales staff, from 30 to 45 minutes, as reported in Bellface's announcementVendor case study[1]
30〜60分average reduction in record time for head-office staff, as reported in Bellface's announcementVendor case study[1]

Takeaway

A tool bought for retail-client meetings found heavier use among corporate sales and head-office staff.

Categories

Innovation type
Process innovation
AI technology
Generative AI
Evidence
Vendor case study

Sources

Source summaries

[1]IT Leaders18 May 2026

IT Leaders relayed Bellface's announcement that The San ju San Bank had adopted bellSalesAI. Branch sales staff cut record-writing time by 10 to 30 minutes from 30 to 45, and head-office staff by 30 to 60 minutes on average, with some over 60. A DX Strategy Department manager of the bank commented on the benefits in general terms.

Full details are in the original sources.

Added 2 Nov 2026 · Updated 2 Nov 2026
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