ChinaMedia and entertainment2026 – ongoingScienjoy Holding Corporation
AI avatars of real hosts on live-streaming platforms
Scienjoy put AI avatars of real streamers on air around the clock when hosts are offline
Problem
Live-streaming rooms go quiet when hosts are offline, and hosts cannot cover every hour. Scienjoy wanted continuous content while hosts focused on peak hours.
Approach
Scienjoy trained digital avatars on real streamers' data so they could copy hosting styles, and launched them on its main China platform. The avatars are labeled, and users can pick real streamers or avatars from the navigation menu. On its overseas platform BeeLive, the company piloted fully digital streamers under a separate tab.
Results
No published figures
Takeaway
Labeling the avatars and letting users choose between them and human hosts was part of the launch design.
Categories
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The press release says digital avatar streaming is live on Scienjoy's flagship China platform, with avatars trained on real hosts' data and labeled for users. It says digital streamers were piloted on BeeLive overseas. It gives no user, revenue or cost figures.
Full details are in the original sources.
