AustraliaMedia and entertainment2025 – ongoingSeven West Media
AI Factory for audience forecasting and re-engagement on 7plus
Seven West Media grew 7plus daily active users 40% and added $16M in ad revenue with audience forecasting and re-engagement models
Problem
Seven West Media faced strong competition from streaming services. Its data was slow to reach teams and spread across systems, which made it hard to plan campaigns for its 7plus streaming service.
Approach
The company built an internal AI Factory on Databricks that combines data, models, governance and business applications. Predictive models forecast audience behavior, and targeted campaigns approach users who have been inactive for more than 90 days. Staff also use a natural-language data assistant, and a pilot drafts promotional scripts from a library of 10,000 earlier scripts. The company is exploring agentic AI to make ad buying easier for smaller advertisers.
Results
Takeaway
Seven West Media applied the same data foundation to forecasting, win-back campaigns and internal drafting. The re-engagement work produced the largest reported revenue figure.
Categories
- Industry
- Media and entertainment
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and MLGenerative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Databricks describes how Seven West Media built an AI Factory to forecast audience behavior, re-engage lapsed 7plus users and give staff a natural-language data assistant. It reports 40% growth in daily active users, $16M in incremental ad revenue, a 50% cut in cost per click and 94% accuracy for a 28-day audience forecast. It also reports that script drafting in a pilot fell from 45 minutes to under 4 minutes.
Full details are in the original sources.
