IsraelMedia and entertainment2026 – ongoing

Sett

Claude-orchestrated production of playable ads for mobile game studios

Sett cut playable ad production from about a week to 75 minutes with Claude

WorkingVendor case studyVendor ↗

Problem

A single playable ad used to take Sett about a month of manual work, and about a week of that was last-mile human work. Game studios need dozens of playable ads a month.

Approach

Sett used Claude Opus 4.5 for planning and creative coding. Claude also worked as an orchestrator agent that ran the production pipeline and handed tasks to specialized diffusion models. The company has 45 employees and serves nearly 50 game studios.

Results

75 minutesproduction time per playable ad, down from about a weekVendor case study[1]

50%reduction in refinement effort in the agentic systemVendor case study[1]

Takeaway

Sett reported that the human refinement needed in the agent system also dropped. The company did not say how it measured that reduction.

Sources

Sett scales gaming ad production with Claude
Anthropic15 Jan 2026Vendor publication

Source summaries

[1]Anthropic15 Jan 2026

Anthropic describes how Sett, a Tel Aviv company that makes playable ads for mobile game studios, uses Claude to plan, code and orchestrate ad production. It reports production time falling from about a week to 75 minutes and a 50% drop in refinement effort. The page carries no date; the Internet Archive first saved it on January 15, 2026.

Full details are in the original sources.

Added 4 Nov 2026 · Updated 4 Nov 2026