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South KoreaFinance and insurance2022 – ongoing

Shinhan Card

AI voice agents for card customer-service calls

Shinhan Card reported about 44% shorter calls with AI voice agents

WorkingCompany's own claimOfficial ↗

Problem

Routine card-service questions occupied call-center staff. Shinhan Card wanted staff to spend more time on difficult inquiries.

Approach

Shinhan Card used AI voice agents for payment information and lost-card reports, alongside issuance screening and loan inquiries. Calls could switch to web content when useful. The company reported average call duration of 1 minute 30 seconds with AI, compared with about 2 minutes 40 seconds for ordinary consultation.

Results

about 44%shorter average consultation time with AI voice agents, according to Shinhan CardCompany's own claim[1]

Takeaway

The reported duration comparison covered AI consultation. The company did not establish that the AI and ordinary calls had the same complexity.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Company's own claim

Sources

  1. 신한카드, AI 기반 혁신 가속화
    Shinhan Card21 Mar 2024Company publication

Source summaries

[1]Shinhan Card21 Mar 2024

Shinhan Card reported that AI voice consultation reduced average call time from about 2 minutes 40 seconds to 1 minute 30 seconds. It also said AI's share of customer consultation rose from 23% in 2022 to 31% at the end of 2023.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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