South KoreaRetail and e-commerce2025 – ongoingShinsegae Casa
Campo Goose AI advertising campaign
Shinsegae Casa reported more than 1.7 million Instagram views for its second Campo Goose AI advertisement
Problem
Casamia needed to explain the change from duck-down to goose-down filling in its Campo sofa range. The campaign sought to communicate product differences through character-based stories.
Approach
Shinsegae Casa published AI advertisements featuring duck and goose office workers. The first introduced the new goose character, while the second followed the character's workplace difficulties. The second advertisement appeared on October 31, 2025.
Results
Takeaway
The company reported substantial viewing figures for the character-led campaign. Those figures did not establish how much sales came from the AI advertisements.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Shinsegae Casa described its published Campo Goose AI advertising series. It reported that the second installment exceeded 1.7 million Instagram views within 3 weeks.
Full details are in the original sources.