South AfricaRetail and e-commerce2026 – ongoingShoprite
Pixie personalised shopping assistant in Checkers Sixty60
Shoprite said 98% of paying Sixty60 subscribers used Pixie within 3 months
Problem
Repeat grocery orders required customers to search for products and rebuild baskets. Shoprite sought to reduce that effort inside its delivery app.
Approach
ShopriteX developed Pixie in-house and launched it in April 2026 for Xtra Savings Plus members. It used loyalty-programme data to predict shopping needs and prepare suggested baskets that customers could accept with a swipe.
Results
Takeaway
The reported adoption applied to paying subscribers with access to Pixie. Shoprite did not publish a measured sales uplift attributable to the assistant.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
TechCentral reported Shoprite's predictive basket recommendations. Shoprite claimed 98% subscriber adoption within 3 months and more than 4 million products added to baskets.
Full details are in the original sources.
