Sinyi Realty
AI smart matching of buyers and listings for agents
Sinyi Realty said its AI smart matching lifted negotiation success by nearly 30%
Problem
Sinyi agents had to match buyer preferences against large numbers of listings by hand. They also had little data to show owners how many buyers were looking before a listing agreement.
Approach
Sinyi built a smart matching tool that pairs customer preferences with property information. Agents can tell owners how many potential buyers are actively searching. The company also added a one-click tool that removes clutter from listing photos. Chief Digital Officer Wang Hsien-chih said AI handles about 80% of information processing and matching, and agents focus on building trust.
Results
Takeaway
Sinyi framed AI as the first filter and kept the agent's relationship with the client as the step that closes a deal.
Categories
- Industry
- Real estate
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The newspaper reported remarks by Sinyi's chief digital officer at a Business Weekly AI conference. He gave rises in negotiation success and conversion rates after smart matching launched, and a 48-hour example. The article gave no measurement period or baseline.
Full details are in the original sources.