United StatesRetail and e-commerce2024 – ongoingTarget
Store Companion generative AI assistant for store employees
Target tested its Store Companion generative AI assistant at about 400 stores
Problem
Store employees needed quick answers to operational questions while serving shoppers. New and seasonal staff also needed help learning store procedures.
Approach
Target's technology team built Store Companion using store process documents and frequently asked questions. Employees accessed it through handheld devices for instructions on tasks such as restarting registers. Target gathered feedback during the pilot and announced a chainwide rollout for August 2024.
Results
Takeaway
The pilot put procedural guidance on devices employees already used at work. Target reported positive feedback without publishing measured time savings.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Internal work and knowledge managementProduction and quality
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Target described its internally developed store assistant and a pilot at about 400 stores. It announced a planned chainwide rollout and cited favorable employee feedback.
Full details are in the original sources.