JapanFinance and insurance2025 – ongoingToyota Finance
Generative AI proofreading of campaign emails for advertising compliance
Toyota Finance cut the time to check campaign emails by 10% with a generative AI proofreading tool
Problem
Toyota Finance sends campaign emails and app push notifications to credit card members. Each message had to be checked against Japanese advertising regulations, and the checks took staff time.
Approach
Toyota Finance worked with IBM Client Engineering over about 10 months in an IBM Cloud sandbox. The team built a tool on IBM watsonx.ai and Red Hat OpenShift that proofreads text and checks it for compliance. The tool has been in use since November 2024. A second tool for drafting dealership FAQs was still in a verification phase.
Results
Takeaway
The first tool to reach production was a narrow back-office check. The FAQ tool for dealerships was still being tested.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Marketing and salesFinance, risk and legal
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
IBM describes how Toyota Finance built generative AI tools with IBM Client Engineering on watsonx.ai. The email proofreading and compliance tool has been in use since November 2024 and cut check time by 10%. The dealership FAQ tool was still being verified.
Full details are in the original sources.