Tryg
Mia insurance chatbot in Norway
Tryg's Mia automated 80% of Norwegian customer conversations in 2020
Problem
Customers needed help with insurance claims.
Approach
Tryg launched Mia in October 2018 using boost.ai. Customer-service staff maintained its answers.
Results
80%2020 conversations automated without human support
over 200,000customer conversations in 2020
Takeaway
Account changes remained a planned extension.
Categories
- Industry
- Finance and insurance
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AI
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
[1]boost.ai29 Feb 2024
Boost.ai reported 80% automation. Mia handled over 200,000 conversations in 2020.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026