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United KingdomEducation2025 – ongoing

University of St Andrews

Sandy multilingual frontline enquiry chatbot

St Andrews recorded more than 18,000 admissions conversations with its Sandy chatbot

WorkingCompany's own claimOfficial ↗

Problem

Prospective applicants needed routine information outside normal working hours. St Andrews also served an international community with different language needs.

Approach

The university introduced Sandy in 2025 to handle routine frontline enquiries through a monitored conversational interface. It operated around the clock and directed users to information or next steps. Existing enquiry channels remained available.

Results

more than 18,000admissions conversations recorded, according to St AndrewsCompany's own claim[1]
almost 60%admissions conversations outside normal working hoursCompany's own claim[1]
85languages supported by SandyCompany's own claim[1]

Takeaway

Almost 60% of admissions conversations occurred outside normal working hours. Conversation counts did not establish how many enquiries were resolved.

Categories

Industry
Education
Business function
Customer service
Innovation type
Process innovation
Evidence
Company's own claim

Sources

  1. Annual Review 2025
    University of St Andrews2025Company publication

Source summaries

[1]University of St Andrews2025

St Andrews reported Sandy's introduction and admissions usage. It recorded more than 18,000 conversations, almost 60% outside working hours, and support for 85 languages.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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