United StatesFinance and insurance2025 – ongoing

United Wholesale Mortgage (UWM Holdings)

Mia, an AI voice assistant that calls borrowers for broker partners

UWM's AI voice assistant made about 400,000 calls for brokers in one quarter and helped close more than 14,000 loans

WorkingCompany's own claim

Problem

UWM's broker partners needed to reach borrowers, many of whom could refinance as rates fell. Reaching them by phone at volume was slow.

Approach

UWM built Mia, a proprietary AI loan assistant that makes outbound calls on behalf of brokers. In the third quarter of 2025 it called borrowers, mostly about refinances. UWM's CEO discussed the results on the earnings call.

Results

about 400,000outbound calls made by Mia on behalf of brokers in the third quarter of 2025, as reported by HousingWireCompany's own claim[1]

more than 14,000closed loans, most of them refinances, as reported by HousingWireCompany's own claim[1]

above 40%answer rate on Mia's calls, against a forecast of 10% to 15%, as stated by UWM's CEOCompany's own claim[1]

Takeaway

The answer rate was far above what UWM had planned for. Closed-loan counts came from the press report and were not tied to a cost figure.

Sources

UWM delivers $41.7B in Q3 volume amid 'rate rally'
HousingWire6 Nov 2025News article

Source summaries

[1]HousingWire6 Nov 2025

HousingWire's report on UWM's third-quarter 2025 results covers Mia, its proprietary loan assistant. It reports about 400,000 outbound calls for brokers and more than 14,000 closed loans, mostly refinances. CEO Mat Ishbia said the answer rate was above 40% against a forecast of 10% to 15%.

Full details are in the original sources.

Added 2 Nov 2026 · Updated 2 Nov 2026