IndiaMedia and entertainment2020 – ongoingWynk Music
Personalized music discovery
Wynk Music reported a 39% increase in homepage clickthrough rate after launching personalized discovery
Problem
Wynk wanted easier music discovery to support paid subscriptions. Its existing process relied on manual content curation.
Approach
Wynk launched its Discovery platform in March 2020. It used proprietary algorithms and machine learning with Amazon EMR to recommend music from listening preferences and activity in the app.
Results
Takeaway
Wynk's personalized discovery launch was followed by a 39% increase in homepage clickthrough rate; subscription revenue was not quantified.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- Adoption
- Built in-house
- Evidence
- Vendor case study
Sources
Source summaries
AWS reported a 39% increase in homepage clickthrough rate after Wynk launched personalized discovery. It described machine learning recommendations replacing manual curation. The page carries no date; the Internet Archive first saved it on September 2, 2021.
Full details are in the original sources.
