South KoreaRetail and e-commerce2025 – ongoingYes24
AI summaries of customer book reviews on product pages
Yes24 opened a beta AI summary of customer reviews for its top 1,000 daily bestsellers
Problem
Popular books on Yes24 collect many customer reviews, and shoppers have to read through them to get a sense of what readers think. The company holds review data built up over about 30 years.
Approach
Yes24 used an LLM specialized for review summarization. It pulls key keywords from the reviews and writes a summary of 3 to 4 lines. The summary appears automatically in the member review section for books in the daily top 1,000 that have enough reviews. The service opened in beta in March 2025, and personalized summaries were listed as a later step.
Results
Takeaway
Yes24 started with its best-selling titles, where review volume is highest. The company gave no usage or sales results for the beta.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Reports that Yes24 opened a beta AI review summary service on 10 March 2025. Summaries of 3 to 4 lines appear for daily top-1,000 books with enough reviews. The article gives no performance figures.
Full details are in the original sources.