IndiaMedia and entertainment2026 – ongoingZee Entertainment
ZEE5 Clips: AI-made vertical short videos from movies and shows
ZEE5 used Google Cloud's Gemini to turn moments from its titles into swipeable short videos
Problem
ZEE5 has thousands of hours of films and shows, and viewers needed easier ways to find something to watch.
Approach
ZEE5 built Clips with Google Cloud, using Gemini Pro, the Chirp multilingual model, Cloud Vision and Speech-to-Text. The system finds high-engagement moments in titles and turns them into short vertical videos in a swipe format. Viewers can move from a clip straight into the full title.
Results
No published figures
Takeaway
ZEE5 said early viewing showed a meaningful move from Clips to full-length content. It gave no numbers.
Categories
- Industry
- Media and entertainment
- Business function
- Marketing and salesProduction and quality
- Innovation type
- Product and service innovation
- AI technology
- Generative AIComputer vision
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Digital Terminal describes ZEE5 Clips, built with Google Cloud models to cut vertical short videos from existing content. It says the feature applies to thousands of hours of content and that early behaviour shows viewers moving on to full titles. It gives no metrics.
Full details are in the original sources.
