BelgiumFood and restaurants2024 – ongoingAB InBev
BEES personalization for retail ordering and sales visits
AB InBev reported 83 million personalized BEES sessions in 2024
Problem
AB InBev needed to tailor its digital ordering service to individual retailers. Its sales representatives also needed to prioritize visits and use their time with retailers effectively.
Approach
AB InBev used AI and algorithmic models in BEES to recommend purchases and tailor rewards offers. BEES Force assigned sales representatives tasks for individual retailers and supported route planning. The company reported that algorithmic models personalized 83 million sessions in 2024.
Results
Takeaway
Personalization extended from online ordering to sales visits. The session count measured use of personalization, without establishing its separate contribution to revenue.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalizationOptimization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
AB InBev described AI-supported recommendations and sales tasks within BEES. It reported 83 million personalized sessions during 2024 and explained how BEES Force supported retailer visits.
Full details are in the original sources.
