NetherlandsRetail and e-commerce2026 – ongoingAhold Delhaize
Albert Heijn store-associate AI assistant
Albert Heijn's AI assistant reached over 80,000 associates
Problem
Store associates needed product information to answer shoppers.
Approach
Albert Heijn first tested demand with human-backed answers. It then built an AI assistant around product questions.
Results
Over 80,000associates using the assistant, per Ahold Delhaize
Takeaway
Testing exposed associates' preference for typing and difficulties with short queries.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AIGenerative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Ahold Delhaize4 Sep 2026
Executives described the assistant's development. They reported over 80,000 users and faster customer service.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
